This is the digital age. More and more company-relevant transactions, whether internal or external, are transmitted through email. It may seem as if the need for physical mail has diminished. However, as the standard for digital communication progresses, the instances of important emails mixed into virtual piles of junk mail also increase. Companies know better and therefore continue to send their important messages the traditional way. But they don’t simply type and print a letter and mail it to their customers and partners – these companies make use of letterheads. And they are wise to do so.
Letterheads enforce company identity and promote the business. The details that define your company are reflected in a letterhead – your company name, logo, address, and contact details are clearly embedded on them. When you send your letters to a customer (or any other stakeholder for that matter), your letterhead comes into view and registers your pertinent information into their memory. The letter also reaches individuals connected to the receiver, thus increasing your exposure.
It adds credibility. When a company has its own letterhead, it gives off the impression of formality and professionalism. When customers see this, it makes your business feel reliable. The fact that you put time and effort into making your letter look better will more likely make them think that your letter is worth reading.
It improves people’s impression of your company. A neat, well-written letter with a professional-looking letterhead will more likely look more successful than one printed with mere text. Even if the one from the latter turned out to the larger company, it won’t change the perception of a customer who doesn’t know anything about both companies. Their impression is what will matter, and that is what will give them more confidence in your business.
Letterheads are more powerful than you think. It serves as your connection to valuable stakeholders, and you get to enforce your brand simply by sending a letter.
BeePrinting can print your letterhead in bulk with different materials, sizes, and finishing options. Contact a nearby Brisbane, Sydney, or Melbourne branch now!